Picasso's Cafe imagePicasso's catering picture

Picasso's Café, Bakery & Catering > About Us > Press Room


Welcome to Picasso's Press Room. Here you'll find various resources on our company, including press releases, company information and the history behind our award-winning staff and cafe. You can also get Press information available on this Site is intended for media seeking information about our operations.

  1. FAQ's
  2. History
  3. In the Community
  4. Company Mission and Commitment Statements
  5. Café-Bakery Menu
  6. Café Catering Menu
  7. Full Service Catering Menu
  8. Recent Press
  9. Press Releases
  10. Press Kit (pdf)

Picasso's Cafe, Bakery and Catering Co. FAQs

  1. What is the story behind Picasso's?

    Picasso's story began in 1989 with the dream of two people; owners and operators Vincent and Maria DeRosa. The DeRosa's love art and specifically appreciate the artist Pablo Picasso because of the vibrant and rich display of color and eye appeal in his work. The DeRosa's are magnetized to being unique, and inspired by Picasso. The elements of Picasso's Café, Bakery and Catering Co.'s core are modeled after the elements in Picasso's art .inspiring, energetic, colorful, contemporary, cutting edge, embracing and mesmerizing. The DeRosa's translated this unique feeling into an untraditional business model - with their unexpected elements such as an often stated "surprising" restaurant location and unconventional restaurant hours. Picasso's was born a unique, sophisticated, casual cafe, bakery and catering company located in the Irwindale Business District of California. The DeRosa's objective was to cater to corporate breakfast and lunch coterie while creating food products that are a "work of art."

    The first and second generations of the DeRosa Family now invite you to be their guests, sit back and enjoy the Picasso atmosphere or select some of their unique catering services all of which offer a surprising element and are promised to deliver a custom and true "work of art". .

  2. What is California style?

    Locally grown organic produce, Hawaiian fish and handcrafted artisan products provide the perfect backdrop for the innovative, contemporary cuisine served at Picasso's Café, Bakery and Catering Co. The style has been generalized as "Californian".

    The taste of California is, of course, highly accented by its major influence from the south and neighbor Border States, and sea. Spanish, Italian, International, and Baja-style cooking, fresh organic produce from California Farms, and fresh seafood from the Pacific Ocean & Hawaiian waters play an integral role in Picasso's spin on "California Cuisine." Our great team of top chefs from Southern California put a "Picasso" style California cuisine twist on all our creations, making your food an enjoyable masterpiece and a "work of art."

    The great state of California carries some of the richest aspects of American culture, from the pioneers of the gold rush to modern cuisine. Bordered by the Pacific Ocean, Oregon, Nevada, Arizona, and Baja, classic California food can take on many forms. The unique cuisine of California is identified by a tradition of freshness and home grown quality, calling forth to mind fresh leafy green salads, fruit, and organics. The state of California is one of the nation's leading producers of fresh produce. This includes the famous grapes, oranges, nectarines, peaches, nectarines, and avocados that California is famous for producing, as well as almonds, pistachios, and walnuts. Organic food, which is grown without the aid of pesticides, insecticides, and other potentially harmful additives, is also an extremely popular aspect of California cuisine.

  3. Who is the Chef?

    Picasso's Chef de Cuisine is owner Vincent DeRosa. Along with his wife Maria, Vincent started the fledging company after successful careers in professional music & owning various businesses in wholesale Italian furniture, distribution of cigars, & produce distribution. Vince studied under the direction of Madam Rosina Lhevinne and Robert Turner of the famous Julliard School of Music and also attended Master Classes in Piano Performance at USC and the Music Academy of the West under the direction of concert pianists Jerome Lowenthal and Reginald Stewart. With his creative juices overflowing, Vince added culinary arts to his resume.

    Picasso's Executive Chef is Paul Vincent Vigil. Chef Paul began his classical training at the Four Star restaurant in the Pasadena Hilton eventually becoming a renowned exhibition chef. As his quest for sweet and savory progressed, Paul came to Picasso's in 2007 so that he could better express his artistic flair in the kitchen. As the Executive Chef, Paul's responsibilities include meeting with local farmers and suppliers and developing seasonal gastronomy masterpieces, and overseeing his kitchen team in production of all café and catering dishes. Chef Paul also oversees the management of his culinary team. Paul is a certified Servsafe food protection manager which is recognized by the International Food Safety Council and the National Restaurant Association Education Foundation.

    Picasso's employs a culinary team of talented men and women and coordinates their staff to create the masterpieces to truly portray the style and ambiance of California cuisine. Together with Picasso's cafe, bakery and catering employees, Picasso's creative flair and personality have brought a new restaurant dining experience and category to Irwindale: first class, fast casual dining and corporate catering.

  4. Where is Picasso's headquartered?

    Located in the heart of the San Gabriel Valley, Picasso's is a tasty haven for Irwindale, CA and the surrounding communities. Picasso's serves their high concentration of corporate clientele an affordable quality breakfast and lunch and provides catering services with a trendy twist with an uncompromising emphasis on eye appeal, flavor profiles, and competitive pricing out of their single unit location. Picasso's has strategically located their company headquarters in Irwindale's business district with prime freeway accessibility to the 210, 605, and 10.

  5. How involved is Picasso's in the local community

    Since being founded in 1989, Picasso's has partnered with local and national charitable organizations to help raise over $1 million to benefit, among other causes, cancer research in conjunction with the City of Hope and Children's Miracle Network. Our participation in a wide range of community service projects in the SGV market create a rewarding work environment that attracts top-level talent and simultaneously builds a positive reputation for our company.

Picasso's Cafe, Bakery and Catering Co. History

Picasso's is a professional corporate catering company and restaurant celebrating over 20 years of service throughout Los Angeles, Orange, Riverside, San Fernando, Ventura and San Bernardino Counties. Our expertise is high quality gourmet corporate catering services & sophisticated casual café restaurant dining. We have many years of qualified experience in corporate catering to several large and small businesses with an extensive corporate client reference list, as well as celebrity and non-partisan political affiliations, and thousands of other high profile companies. Southern California's number one food critic and talk show host, Merrill Shindler, stated that Picasso's is "a prime example of culinary serendipity, where every dish is a work of art." Most importantly, we understand the importance of giving back to our local economy and have a strong ethic for community outreach. Our high level of involvement has given us the fortuity of receiving numerous accolades throughout the years. Recently, we had the great honor of being awarded the "Small Business of the Year" 57 district San Gabriel Valley from over 3.7 million companies in California.

In the Community

Picasso's Operation PAINT- Picasso's Assistance In Necessary Things at work in our community

At Picasso's, we believe in giving right back to our local communities. We show our appreciation to our customers and the community by sponsoring special events & participating in charitable events. As such, we created Picasso's Operation PAINT programs- Picasso's Assistance In Necessary Things

Picasso's Operation PAINT Programs

Since our founding, Picasso's and our founders have been active in our communities. Operation PAINT (Picasso's Assistance In Necessary Things) was founded in 2009 to formalize our commitment to community involvement. Picasso's commitment is to be an active responsible leader in the community and to support the personal and professional growth of the underprivileged of all ages locally. In addition, Picasso's commitment is to express gratitude daily by being a shining example of the restaurant industry through our catering donations, monetary sponsorships, volunteer work and support of local non- profit groups and organizations and nationwide relief efforts. Operation PAINT is forever growing and some of our works over the years include:

  • Proud supporter of "Dine America" days, national restaurant industry fundraising efforts to support Disaster relief funds to help those affected by such things as Hurricane Katrina and Tsunami Relief Aid. In January and May 2005, Picasso's donated One Full Day of Pay and One Full Day of Catering and Café profits to help both causes.
  • Picasso's is a Charter Member of Soroptomist of Irwindale and active leader in support of our local communities' efforts in finding solutions to issues that affect women, children and families of the Valley.
  • Strong supporter of the Irwindale Educational Foundation donating tens of thousands of dollars over the years in catering services to their annual fundraising BBQ, and Young Citizen of the Year programs to benefit scholarships for the students of employees and families in Irwindale.
  • Strong supporter of the YWCA and their efforts to empower women and eliminate racism. The YMCA recognized Marissa Buckisch in 2007.
  • Strong supporter of the Citrus Valley Health Foundation in educating our local community of the importance of the health care crisis and how that impacts of Valley with our local hospitals. Vince is a Past Board Member.
  • Strong supporter of the La Canada Guild if the Huntington Memorial Hospital.
  • Mt. Sac Educational Foundation- Vince is a Past Board Member.
  • Weekly food donations to local churches- Our Lady of Guadalupe, Irwindale & Azusa
  • Annual food sponsor for Duarte's "A Game Fundamental" Youth Basketball Summer Clinic, a week-long Basketball Camp for children in the Valley.
  • Supporter of the annual Baker to Vegas Run- Covina Police Department, Irwindale Police Department, and San Dimas Sherriff's Department.
  • Covina Women's Club
  • Hear Center of Pasadena
  • City of Hope
  • Citrus College Foundation
  • Various middle schools and high schools in the area- Merwin, Charter Oak, Bishop Amat, St. Lucy's

Corporate Mission and Commitment Statements

Mission Statement:

To serve seasonally-driven, artfully presented menu items with friendly smiles and sincerity in a contemporary atmosphere maintaining a competitive price while providing exemplary service and the freshest produce, sustainable seafood, hormone-free meats, top quality ingredients and expert detail. Picasso's is committed to sustaining local growers and is guided by ecologically- and socially-responsible food choices and continues to be a conscientious industry leader in the community by giving back through our charitable initiatives.

Picasso's Commitment:

Daily, we act responsibly as an advocate on behalf of our industry as well as our community. We are committed to act aggressively in our efforts to build and secure long-term relationships with our community at large. We take this commitment seriously and invest in people, programs and services that help build a positive influence and encourage volunteerism and philanthropy in the communities we serve. Our sponsorship of and continued involvement with several non-profit organizations including The City of Hope, several local Chambers of Commerce, Habitat for Humanity among others, demonstrate our commitment to the community as a whole.


Press Releases (pdf)


Menus (pdf)


Press Kit


Feel free to call us with any questions you may have! (626) 969-6100

If you have any specific questions about Picasso's Café, Bakery and Catering Services call us at (626) 969-6100 or click here to contact us.

corporate caterers - accept credit cards and cash corporate cater become a fan on facebook corporate catering - become a twitter fan corporate catering - youtube corporate caterers - going green corporate caterers - a rating corporate catering - youtube